All eyes turn to Expo City Dubai this October as the city gets ready to host the ninth and largest edition of Dubai Active, Dubai Muscle Show, and Dubai Active Industry from 24th to 26th October 2025 — marking the Middle East’s most comprehensive showcase of fitness, strength, and overall wellbeing.
Organised by IEG Middle East in partnership with the Dubai Sports Council, the three integrated events will welcome more than 40,000 visitors, 2,000 athletes, and 400 top-tier global brands for three action-packed days of workouts, competitions, knowledge sharing, networking, and entertainment.
Aligned once again with the Dubai Fitness Challenge (DFC), Dubai Active 2025 will feature an impressive lineup of international fitness personalities such as Kayla Itsines, Leana Deeb, James Smith, Bradley Simmonds, and Diren Kartal. These renowned figures will conduct live workout sessions, motivational discussions, and public meet-and-greets throughout the weekend. Guests can participate in high-intensity sessions at the Active Arena and the Going All In Fitness Stage, or seek inspiration and expert guidance at the Dubai Active Talks. For a calmer experience, the Yoga & Pilates Studio offers mindful movement and relaxation. The HYROX 365 Challenge, powered by GymNation, returns to test participants’ endurance and resilience, while the Future Champions Combat Arena, developed with Team Nogueira, shines a spotlight on emerging talents in combat sports.
Spread across an expansive 35,000 square meters, the event will feature hundreds of fitness, nutrition, and wellness brands showcasing new offerings, exclusive deals, and premium giveaways. Running parallel to Dubai Active, the Dubai Active Industry 2025 will gather global thought leaders, business innovators, and wellness operators to explore the industry’s latest trends and future growth opportunities.
The CEO Forum within the event will focus on how public–private collaborations, strategic foresight, and innovation continue to shape the evolving global wellness economy. With more than 750 buyer meetings, 400 participating brands, and free trade registration, Dubai Active Industry continues to serve as the region’s leading hub for wellness business networking and development.
Meanwhile, the Dubai Muscle Show 2025 will enter its ninth year, bringing together elite bodybuilding champions from across the world for an electrifying display of power and athleticism. Featuring hundreds of exhibitors showcasing innovations in fitness equipment, apparel, nutrition, and recovery technologies, the Dubai Muscle Show 2025 promises an immersive and dynamic experience for fitness professionals and enthusiasts alike.
