ROX Motor has unveiled its new global flagship SUV, the ROX ADAMAS, in Abu Dhabi — a launch that signifies a major advancement in the company’s global expansion and highlights the strengthening China–UAE partnership in the future of luxury and sustainable mobility.
The event also marked the inauguration of the Borouge–ROX Motor Innovative Materials Joint Laboratory, a collaborative hub designed to develop advanced materials for next-generation ROX vehicles. This milestone supports Abu Dhabi’s strategic vision to position itself as a global center for innovation-led industries and sustainable mobility solutions driving human progress.
Since its inception three years ago, ROX Motor has introduced its first model, the ROX 01, expanded into nearly 30 international markets, and established pivotal collaborations worldwide. Its strategic partnership with the Abu Dhabi Investment Office (ADIO) serves as a launchpad for localizing production and fostering user-centric innovation across the region.
Mohammad Ali Al Kamali, Chief Trade & Industry Officer at ADIO, commented: “The unveiling of the ROX ADAMAS in Abu Dhabi is more than just a new vehicle introduction; it demonstrates Abu Dhabi’s growing influence as a global hub for technology and emerging industries. The collaboration between ROX Motor and Borouge, under ADIO’s Automotive Programme, is a testament to how cross-border innovation can create an integrated ecosystem that enhances industrial growth, sustainability, and investment potential.”
He further emphasized ADIO’s ongoing commitment to global partnerships: “We believe progress stems from collaboration. This project underscores our dedication to empowering innovators and establishing strategic alliances that align with Abu Dhabi’s mission to build a knowledge- and technology-driven economy.”
According to Jarvis Yan, Founder and CEO of ROX Motor, “ROX ADAMAS signifies the next evolution of our global roadmap and our enduring partnership with Abu Dhabi in shaping the future of luxury mobility. We aim to redefine the concept of a luxury new energy brand through synergy with Abu Dhabi’s industrial vision and innovation framework.”
Defined by its core philosophy of “Gliding Luxury,” ROX positions the ADAMAS as a masterful combination of strength, precision, and elegance. This design integrates advanced engineering with refined comfort to deliver a confident and seamless driving experience across diverse terrains. Drawing inspiration from Abu Dhabi’s modern design ethos and distinctive aesthetics, the SUV channels the smoothness of silk into a sophisticated yet powerful performance suited for highways, dunes, and rugged landscapes alike.
ROX ADAMAS is offered in both six- and seven-seat variants, crafted to complement regional lifestyles. Its powertrain incorporates ROX’s next-generation REEV technology, achieving a 235-kilometer pure-electric range and up to 1,226 kilometers in total. The dual-motor all-wheel-drive system produces 350 kW and 740 N·m torque, accelerating from 0–100 km/h in just 5.5 seconds. Its closed-air suspension with DCC adaptive damping ensures stable handling, while driving modes such as road, mountain, mud, snow, wading, and sand, combined with off-road cruise and hill descent controls, enhance capability and safety under diverse conditions. A desert-specific thermal management system further maintains performance consistency in extreme heat.
Inside, the vehicle features the ROX OS Intelligent Cockpit, powered by the Qualcomm 8155 processor, equipped with Arabic voice commands, multi-screen functionality, and global app integration. Advanced technologies such as L2+ driver assistance, OTA updates, and bidirectional power output (2.2kW interior / 3.5kW exterior) enhance versatility. Outdoor-focused features, including the upgraded Tailgate Kitchen 2.0 and roof-edge canopy, extend “Gliding Luxury” into an elevated outdoor lifestyle experience.
“ROX ADAMAS showcases the harmony between technology, artistry, and cooperation,” Yan added. “Created through Chinese innovation and refined with Abu Dhabi’s standards of excellence, it reflects a shared commitment to progress through partnership.”
The debut of the ROX ADAMAS represents the first step in ROX Motor’s long-term collaborative approach, emphasizing integration and co-innovation. Together with Borouge and ADIO, ROX aims to merge luxury, environmental stewardship, and adventure — setting new benchmarks for global mobility and industrial cooperation.
About ROX Motor:
ROX Motor is a global new-energy vehicle manufacturer specializing in Smart, All-terrain, and REEV innovations. The company is dedicated to empowering exploration through advanced technology, aspiring to become the world’s leading outdoor lifestyle automotive brand.
More information: https://www.roxmotor.com/en
About the Abu Dhabi Investment Office (ADIO):
The Abu Dhabi Investment Office (ADIO) drives the emirate’s economic diversification and supports both domestic and global investors in building industries of the future. Through a comprehensive support framework, ADIO promotes sustainable growth, technological innovation, and infrastructure development. The office’s initiatives in tourism, retail, and public-private partnerships place community well-being at the center of Abu Dhabi’s transformation agenda. Learn more at https://www.investinabudhabi.gov.ae.
For media inquiries: ADIO@edelman.com
