HONOR, a global leader in AI-powered device ecosystems, concluded its debut appearance at GITEX Global 2025, drawing significant attention with its cutting-edge AI innovations and reaffirming its leadership in human-centric technology. Through immersive exhibits, live demonstrations, and strategic collaborations, HONOR highlighted how its intelligent devices, AI-driven solutions, and visionary partnerships are driving the UAE and GCC’s digital transformation journey.
“Participating in GITEX GLOBAL 2025 underscores HONOR’s position as a frontrunner in AI ecosystems built around human needs — seamlessly linking smart devices, AI services, and cross-OS connectivity for smarter and more connected living,” said Debo Zhang, General Manager of HONOR GCC. “We’re also taking this commitment beyond technology. This month, we’re opening a new experience store in The Dubai Mall — an AI Smart Living Innovation Hub designed to bring technology, community, and culture together.”
HONOR AI: Pioneering Human-Centric Smart Experiences
At GITEX, HONOR presented its human-focused AI ecosystem, showcasing how intelligent advancements can make devices more intuitive, productive, and user-friendly. Visitors witnessed how HONOR’s AI simplifies daily tasks, enhances creativity, and improves cross-device interaction. The brand’s AI Experience Zone demonstrated the future of connected living through smartphones, laptops, tablets, and wearables. The Mobile AI Experience Zone featured the latest MagicOS enhancements, such as the Magic Side Bar on the HONOR Magic V5, Google Agent integration for efficient task management, and an upgraded Magic Portal on the Magic7 Pro for seamless multitasking. Meanwhile, the Triple Screen and Gemini Experience exhibited the versatility of the Magic V5, allowing users to control multiple connected devices effortlessly.
In the AI Ecosystem Experience Zone, HONOR showcased cross-platform collaboration — connecting devices like the Magic V5, MagicBook Pro 14+, and MagicPad3 for unified control via the Magic Ring feature. This zone also introduced MagicPad AI Writing Tools, allowing users to compose, illustrate, and innovate using the MagicPad3 with a keyboard and Magic Pen. Together, these features embodied HONOR’s ‘AI Smart Living’ vision, promoting creativity, productivity, and frictionless digital lifestyles. The Magic V Series Evolution exhibit traced the foldable lineup’s development from the Magic Vs to the latest Magic V5, highlighting milestones in design, durability, and embedded AI technology.
Forging Partnerships and Driving AI Education
During the exhibition, HONOR signed a Memorandum of Understanding (MoU) with Zayed University to promote AI innovation, research, curriculum development, and lab advancement. This academic partnership supports student growth and aligns with the UAE’s mission to strengthen its digital transformation capabilities. The collaboration reinforces HONOR’s dedication to nurturing local talent and inspiring future AI innovators in the country.
Thought Leadership and Industry Contributions
At TechTalks 24, HONOR demonstrated its thought leadership in AI ethics and safety through a keynote titled “Empowering Users Against AI Deepfakes,” presented by Debo Zhang. The session spotlighted HONOR’s pioneering on-device AI Deepfake Detection technology — the first of its kind in smartphones — allowing users to identify fabricated content in real time while ensuring full privacy protection. HONOR also joined hands with the UAE Cybersecurity Council to co-host the AI CyberFest AI Startup Challenge at GITEX, aiming to support emerging entrepreneurs and accelerate innovation in the AI industry. This collaboration complements the UAE AI Strategy 2031, further positioning HONOR as a vital contributor to a smarter, safer, and more connected digital future.
Hands-On with HONOR X9d – The Unbreakable AI Smartphone
Visitors were given an exclusive preview of the HONOR X9d, dubbed the “Unbreakable AI Smartphone,” ahead of its GCC pre-order launch on October 23. Guests tested the phone’s durability through interactive challenges that showcased its heat, dust, and water resistance. Powered by a robust 8,300 mAh battery, the HONOR X9d extends the brand’s X9 legacy of reliability and endurance — redefining strength and intelligence in modern smartphones.
About HONOR
HONOR is a leading global AI device ecosystem brand committed to transforming human-device interactions in the agentic AI era. With a product line spanning smartphones, PCs, tablets, and wearables, the company promotes open collaboration and shared value within the technology industry. HONOR’s mission is to empower consumers worldwide, seamlessly integrating AI innovation into everyday life for a smarter, more connected world.
